In 1997, Bacon Insurance Group opened its doors in Short Pump, Virginia, with a mission to provide affordable insurance coverage for families and businesses at a competitive price. Recognizing the diversity and future growth of the area, Steve Bacon, founder, felt customers deserved the absolute best possible value to protect their most important assets. As a trusted advisor, being able to provide that value with quality products and experienced insurance companies, was a priority.
He began his independent agency with his first carrier relationship, Erie Insurance Group and maintains this same relationship today. Having the independence of working with insurance companies while giving clients a choice, was key to his success.
In 2018, his daughter, Nicole Coleman, became President after working side by side with her father for over 20 years. She continues his legacy, with a team of experienced agents, working together to ensure his core values continue today. Nicole has learned through her own years of experience, the importance of understanding and mitigating the most complex risks. As generational needs change, she hopes to continue providing that personal experience and service her growing community with technology, a handshake, and a smile.
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